Apr 20, 2024  
Graduate Record 2015-2016 
    
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Graduate Record 2015-2016 [ARCHIVED RECORD]

GCOM 7160 - Integrated Marketing Communication

Introduction to the field of integrated marketing communication (IMC) strategy. The course highlights market and consumer research for developing consumer insights and successful IMC strategies. Students will examine communication techniques and creative executions, leveraging research to guide consumer strategy and linking strategy to the overall company mission and purpose. Various creative and analytical software tools will be used.



Credits: 3