COMM 4250 - Digital Innovation

We will examine state-of-the-art innovations in many industries. We will focus on understanding what these innovations are, & how they generate business value. You will learn practical tools to analyze innovation such as hype cycles & business models. Working both individually & as a team you will be engaged in radically reinventing common consumer or business experiences (e.g. watching TV, going to a restaurant, answering email). Prerequisite: 4th Year Commerce Student or Instructor Permission

Credits: 1.5