Apr 18, 2024  
Undergraduate Record 2015-2016 
    
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Undergraduate Record 2015-2016 [ARCHIVED RECORD]

COMM 4240 - Electronic Commerce and Web Analytics

This course provides an overview of the concepts, technologies, and tools necessary for designing and implementing information systems that support electronic commerce and online analytics initiatives; including web development, web and social media analytics, online marketing tactics, Internet fraud detection, online security, and emerging Web 2.0 technologies. Prerequisite: Fourth-year Commerce standing or instructor permission.



Credits: 4.5