Sep 24, 2020  
Undergraduate Record 2014-2015 
Undergraduate Record 2014-2015 [ARCHIVED RECORD]

COMM 4371 - Promotional Aspects of Marketing

This course is designed to introduce you to the field of advertising and integrated marketing communications. The emphasis in this course will be on the role of integrated advertising and promotion in the marketing communications program of an organization. As with any specialized field of marketing, we will analyze how this area of advertising and promotion fits into the overall marketing process. Our major thrust will be to study how various factors (creative, media, etc.) should be considered in planning, developing, and implementing advertising and promotional campaigns and marketing programs. Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 4.5