Aug 03, 2020  
Undergraduate Record 2014-2015 
Undergraduate Record 2014-2015 [ARCHIVED RECORD]

COMM 4350 - Customer Analytics & Brand Strategy

This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.
Prerequisite: 4th Year Commerce

Credits: 3