May 26, 2020  
Undergraduate Record 2014-2015 
Undergraduate Record 2014-2015 [ARCHIVED RECORD]

COMM 4340 - Priniciples of Advertising

This is a course designed to give the student a working knowledge of advertising. The course is targeted to students who want to understand the inter-workings of an advertising agency but do not want to pursue advertising as a career. It will develop the tools of advertising to sell goods and services as well as brand and image. Students will be expected to gain knowledge of the issues facing the advertising agency and clients of today. The course will slant toward the advertising agency side of the agency/client partnership. The topic of creativity will be discussed; however students will not be required to design final ads or write final copy in any other than an occasional assignment to conceptually highlight and describe the direction of their ideas. Emphasis will be on the understanding of the business of advertising and planning the advertising campaign. The overriding theme will be to demonstrate how advertising fits into integrated marketing communications. Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3