Feb 24, 2020  
Undergraduate Record 2014-2015 
    
Undergraduate Record 2014-2015 [ARCHIVED RECORD]

COMM 4310 - Global Marketing


Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. Prerequisite: Fourth-year Commerce standing or instructor permission.



Credits: 3