Aug 04, 2020  
Undergraduate Record 2014-2015 
Undergraduate Record 2014-2015 [ARCHIVED RECORD]

COMM 4300 - Brand Management

Brand management is the process of developing and nurturing a brand while leveraging strong brands across line extensions and categories. This course exposes students to these and other contemporary challenges facing product and brand managers as they launch new products, create and maintain brand equity, and manage their product lines. Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3