May 02, 2024  
Graduate Record 2013-2014 
    
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Graduate Record 2013-2014 [ARCHIVED RECORD]

GBUS 7617 - Integrated Marketing Communications and Promotion

This course addresses topics and subjects typically experienced by MBA students seeking positions in firms with an emphasis on marketing and sales. The terms promotion and integrated communications are used in the broadest sense. The first part of the course will cover basic topics in advertising strategy.



Credits: 1.5