May 06, 2024  
Graduate Record 2013-2014 
    
Catalog Navigation
  Catalog Home
  University of Virginia
  Board of Visitors and University Administration
  Academic Calendar
  University Regulations
  Dining, Housing, & Tuition and Fees
  Financial Aid
  Programs and Degrees Offered
  Graduate School of Arts & Sciences
  Graduate School of Architecture
  Darden Graduate School of Business Administration
  Graduate School of Commerce
  Curry School of Graduate Education
  School of Graduate Engineering and Applied Science
  School of Law
  School of Medicine
  School of Graduate Nursing
  School of Continuing and Professional Studies
  Frank Batten School of Leadership and Public Policy
  Programs
  Course Descriptions
  Additional Academic Opportunities
  Student Services
  Reading Course Listings
  Archived Records
HELP
Graduate Record 2013-2014 [ARCHIVED RECORD]

GCOM 7140 - Customer Analytics and Brand Strategy

GCOM 7140 is a research-oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.
Prerequisites: M.S. in Commerce students only



Credits: 4