May 05, 2024  
Graduate Record 2013-2014 
    
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Graduate Record 2013-2014 [ARCHIVED RECORD]

PSMT 6050 - Web Marketing: Building Awareness on the Internet

Applies marketing principles and best practices in an Internet environment. Uses case studies and extensive online research evaluating practical Web-based marketing communication strategies, including banner ads, search engine keyword campaigns, online public relations, content providers, and other online media.



Credits: 3