Apr 18, 2024  
Graduate Record 2013-2014 
    
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Graduate Record 2013-2014 [ARCHIVED RECORD]

PSMT 6010 - eMarketing Tools and Techniques

Explores how to use integrated web, email and database technologies in pre-built, personalized marketing campaigns to acquire and retain customers. Demonstrates practical skills by developing effective email offer letters and landing pages, and by using web analytics tools, search engine marketing strategies, webinars and online surveys to accomplish eMarketing objectives.



Credits: 3