Mar 29, 2024  
Undergraduate Record 2013-2014 
    
Undergraduate Record 2013-2014 [ARCHIVED RECORD]

COMM 3050 - Entry Strategies in Emerging Markets


Course examines global corporate entrepreneurship & the processes through which established companies identify, launch,& manage the entry of existing products into geographic markets in which the companies do not currently compete. Through a major integrative project, students apply competencies gained through the Integrative Core Experience to the development of entry strategies in emerging markets. Prerequisite: Third-year Commerce standing.



Credits: 3