May 28, 2024  
Undergraduate Record 2012-2013 
Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 132 - Maximizing Return on Process

Examines the two types of competitive advantage: low cost and differentiation, and how to achieve them. Reviews how to identify opportunities to reduce costs while maximizing customer value creation. Explores management methods that maximize the strategic, bottom-line impact of an organization’s core processes.

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