Apr 19, 2024  
Undergraduate Record 2012-2013 
    
Catalog Navigation
  Catalog Home
  University of Virginia
  Board of Visitors and University Administration
  Admission
  Academic Calendar
  Tuition, Fees, Housing, and Dining
  Financial Aid
  University Regulations
  Programs and Degrees Offered
  College of Arts & Sciences
  School of Architecture
  McIntire School of Commerce
  Curry School of Education
  School of Engineering and Applied Science
  Frank Batten School of Leadership and Public Policy
  School of Nursing
  School of Continuing and Professional Studies
  ROTC
  Programs
  Course Descriptions
  Additional Academic Opportunities
  Student Services
  Archived Records
HELP
Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 117 - Integrating Public Relations and Marketing on the Net

Explores how to leverage mixed media strategically and implement the right marketing tools to attract and interact with customers and prospects. Reviews how to develop integrated marketing communications campaigns by maximizing the use of public relations, direct mail, advertising, web marketing and promotion.



Credits: 0