May 28, 2024  
Undergraduate Record 2012-2013 
    
Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 117 - Integrating Public Relations and Marketing on the Net


Explores how to leverage mixed media strategically and implement the right marketing tools to attract and interact with customers and prospects. Reviews how to develop integrated marketing communications campaigns by maximizing the use of public relations, direct mail, advertising, web marketing and promotion.



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