Mar 28, 2024  
Undergraduate Record 2012-2013 
    
Undergraduate Record 2012-2013 [ARCHIVED RECORD]

NCBM 107 - Introduction to Public Relations


Addresses the history of public relations (PR) and examines how PR is practiced today. Reviews key elements of the PR process and introduces ethical/legal issues. Introduces a four-step process to create an effective PR planning model that includes goals, objectives, strategies and tactics. Provides guidelines for working with the media, doing effective interviews and responding to inquiries.



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