Feb 06, 2023  
Undergraduate Record 2012-2013 
Undergraduate Record 2012-2013 [ARCHIVED RECORD]

MDST 4102 - Qualitative Methods in Media Audience Research

This course is designed to be a practical introduction to how to do audience research in the field of culturally-oriented communication study. The primary work students will be doing is to prepare research projects illustrating the in-depth application of one (or possibly multiple) methods of research employed in studying the cultural audience.

Credits: 3