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Apr 24, 2024
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Undergraduate Record 2012-2013 [ARCHIVED RECORD]
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COMM 3315 - Fundamentals of Marketing - Non Commerce Studies business and behavioral activities involved in marketing goods and services. Examines marketing activities from the planning to the consumption stage. Emphasizes understanding client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. Prerequisite: ECON 2010, 2020 and non-Commerce students.
Credits: 3
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