Apr 18, 2024  
Graduate Record 2011-2012 
    
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Graduate Record 2011-2012 [ARCHIVED RECORD]

PSMT 6080 - Mobile Marketing Strategies

Provides an understanding of mobile marketing strategies, as well as practical knowledge of how to implement mobile marketing campaigns.  Includes building a mobile web site, creating text message campaigns, other mobile methods such as QR codes, and integrating mobile campaigns within the marketing mix.



Credits: 3.0