Apr 19, 2024  
Undergraduate Record 2011-2012 
    
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Undergraduate Record 2011-2012 [ARCHIVED RECORD]

ECON 4390 - The Economic Theory of Advertising

Course deals with theories explaining the nature of advertising, and evaluates market performance in this industry, using Game Theory and Oligopoly Theory. Calculus will be used extensively. Prerequisite: ECON 3710 or STAT 2120, ECON 3010 or 3110, and MATH 1220 or 1320.



Credits: 3