Apr 20, 2024  
Graduate Record 2010-2011 
    
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Graduate Record 2010-2011 [ARCHIVED RECORD]

INST 5575 - Advertising for Action

Course draws from a diverse set of disciplines (e.g., Economics, Sociology, Psychology) that inform the practice of persuasion, and engages students in fieldwork leading to the development of campaigns to increase voluntary engagement at the University of Virginia.  Cross-disciplinary teams of students will work collaboratively with clients to develop the eventual winning campaign.



Credits: 2