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Graduate Record 2010-2011
University of Virginia
   
 
  Dec 12, 2017
 
 
    
Graduate Record 2010-2011 [ARCHIVED RECORD]

GCOM 7040 - Marketing and Quantitative Analysis


Marketing and Quantitative Analysis introduces the marketing management processes that can be applied to various global markets. Topics include understanding market metrics, consumer market dynamics, consumer behavior and social/cultural trends, organizational buying behaviors, market segmentation, global branding, management of goods and services in diverse markets, and marketing decision systems. Restricted to MS in Commerce students.



Credits: 3