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Mar 28, 2024
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Undergraduate Record 2009-2010 [ARCHIVED RECORD]
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COMM 3315 - Fundamentals of Marketing - Non Commerce Studies business and behavioral activities involved in marketing goods and services. Examines marketing activities from the planning to the consumption stage. Emphasizes understanding client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. Prerequisite: ECON 201, 202 and Non-Commerce students.
Credits: 3
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