Apr 19, 2024  
Undergraduate Record 2009-2010 
    
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Undergraduate Record 2009-2010 [ARCHIVED RECORD]

COMM 4390 - Marketing Strategy in Global Markets

A second research-oriented course in the Marketing concentration, curriculum that blends relevant classroom discussions, executive presentations, company visits, and marketing research to explore Global consumer behavior, market dynamics, and cross-cultural marketing strategies.  The course will expand some of the topics addressed in COMM 302 and 353, with special attention given to the different aspects of marketing in specific Global Markets.      Prerequisite: Fourth-year Commerce standing or instructor permission.



Credits: 3