GCOM 704 - Marketing and Quantitative Analysis

Marketing and Quantitative Analysis introduces the marketing management processes that can be applied to various global markets. Topics include globalization of markets, understanding global market metrics, consumer market dynamics, consumer behavior and social/cultural trends, developing cross-cultural communication strategies, organizational markets, organization buying behaviors, market segmentation, global branding, tailoring market strategies for global markets, management of goods and services in diverse markets, and marketing decision systems. The course also covers statistical and basic quantitative methods applied directly to marketing decision making. Topics include regression analysis, exploratory data analysis, and risk analysis.

Credits: 3