Mar 28, 2024  
Graduate Record 2008-2009 
    
Graduate Record 2008-2009 [ARCHIVED RECORD]

GBUS 8433 - Media, Entertainment and Sports Management


This course introduces students to the specific challenges of managing within the media, sports, and entertainment industries. The course also explores the management of businesses with a creative component, including topics such as how to deal effectively with advertising, public relations, or a talent agency, and better understanding those within an organization who create intellectual property (e.g., engineers designing cars and scientists researching breakthroughs in biotechnology). Students will discuss the challenges of communicating across boundaries to bridge the gap between the perceived “creative” and “business” functions. Cases studies will be utilized as well as projects designed either by the students themselves in a way that is helpful to their career or by guests involved in the course. The course will also stage creative encounters in which guests involved in media, entertainment, and sports engage students in the problems they face in their professional lives, encounters for which students will aim to find innovative solutions. (Y)

Credits: 1.5