Apr 23, 2024  
Graduate Record 2008-2009 
    
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Graduate Record 2008-2009 [ARCHIVED RECORD]

GBUS 8307 - Advertising Management

This is a course designed for those who intend to work in consumer marketing, advertising, consulting, or retailing. The course has three modules: Positioning and Copy Strategy, Media Strategy and Integrated Marketing, and Competition for Account. The latter is a comprehensive exercise in which teams develop and present broad-based marketing communications strategies. Instruction methods will include cases, readings, lectures, guest speakers, and simulation-based exercises. There is no final examination. (Y)

Prerequisites & Notes
Prerequisite: GBUS 862.

Credits: 1.5