Jan 19, 2019  
Undergraduate Record 2008-2009 
Undergraduate Record 2008-2009 [ARCHIVED RECORD]

COMM 450 - Brand Management

Brand management is the process of developing and nurturing a brand while leveraging strong brands across line extensions and categories. This course exposes students to these and other contemporary challenges facing product and brand managers as they launch new products, create and maintain brand equity, and manage their product lines. (IR)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3