May 26, 2024  
Undergraduate Record 2007-2008 
Undergraduate Record 2007-2008 [ARCHIVED RECORD]

COMM 351N - Fundamentals of Marketing - Non Commerce

Studies business and behavioral activities involved in marketing goods and services. Examines marketing activities from the planning to the consumption stage. Emphasizes understanding client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. (Y, SS)

Prerequisites & Notes
Prerequisite: ECON 201, 202 and Non-Commerce students.

Credits: 3