Apr 23, 2024  
Undergraduate Record 2007-2008 
    
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Undergraduate Record 2007-2008 [ARCHIVED RECORD]

COMM 452 - Services Marketing

Examines approaches to marketing strategy, both in development and execution, employed by service industries. Illustrates concepts by using cases and analyses of specific industries. (IR)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3