May 19, 2024  
Undergraduate Record 2007-2008 
Undergraduate Record 2007-2008 [ARCHIVED RECORD]

COMM 450 - Product and Brand Management

Product management describes a wide range of activities related to managing a product or product line. These include the New Product Development (NPD) process, the product launch, and product portfolio assessment, to name a few. Brand management is the process of developing and nurturing a brand while leveraging strong brands across line extensions and categories. This course exposes students to these and other contemporary challenges facing product and brand managers as they launch new products, create and maintain brand equity, and manage their product lines. (IR)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3