Sep 21, 2020  
Undergraduate Record 2005-2006 
Undergraduate Record 2005-2006 [ARCHIVED RECORD]

COMM 455 - Marketing Strategy

A capstone course in marketing that emphasizes planning at the management level. Examines key concepts and issues that impact planning decisions, such as analysis of the marketing environment; formulation of strategies; and development, implementation, and control of the marketing program. Develops a comprehensive marketing plan as an integrating mechanism in the student’s marketing curriculum. May include case exercises, Internet applications, planning/strategy projects, and computer simulations. (Y)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3