Sep 21, 2020  
Undergraduate Record 2005-2006 
    
Undergraduate Record 2005-2006 [ARCHIVED RECORD]

COMM 454 - Marketing Analysis


The second course in Marketing Research. Focuses on analysis necessary for understanding primary and secondary research. Covers data mining techniques and multivariate statistics, including MDS, Factor, Cluster and Discriminate Analysis. (Y)

Prerequisites & Notes
Prerequisite: Fourth-year Commerce standing or instructor permission.

Credits: 3