Mar 28, 2024  
Undergraduate Record 2018-2019 
    
Undergraduate Record 2018-2019 [ARCHIVED RECORD]

Course Descriptions


 

Classics

  
  • CLAS 3210 - Tragedy and Comedy


    Analyzes readings in the tragic poets Aeschylus, Sophocles, Euripides, and Seneca; and the comic poets Aristophanes, Menander, Plautus, and Terence, together with ancient and modern discussions. For more details on this class, please visit the department website at http://www.virginia.edu/classics/.



    Credits: 3
  
  • CLAS 3250 - Ancient Greek Religion


    An introduction to the religious beliefs, practices, and life of ancient Greeks of the classical period as they are found in literature, history, architecture, and art. For more details on this class, please visit the department website at http://www.virginia.edu/classics/. Prerequisite: Instructor permission.



    Credits: 3
  
  • CLAS 3300 - Introduction to Indo-european Linguistics


    Languages as superficially different as English, Greek, Latin, and Sanskrit in fact all developed from a single “proto-language,” called Proto-Indo-European. This course will explore the following questions: What was this proto-language like? How do we know what it was like? By what processes did it develop into the various daughter languages? How can we trace words as diverse as wit, idea, video, and Veda back to a common source?



    Credits: 3
  
  • CLAS 3350 - Language and Literature of the Early Celts


    This introduction to the Celtic inhabitants of Gaul and Britain unites two approaches, one literary, one linguistic. First, we will compare descriptions of the Celts found in Greek and Latin authors with readings of Celtic literature in translation, notably Ireland’s great prose epic, the Táin Bó Cúailnge. Second, we will explore how the Celtic languages work, focusing on the basics of Old Irish as well as touching on Middle Welsh and Gaulish.



    Credits: 3
  
  • CLAS 3400 - The City of Rome in Antiquity


    This lecture course traces the urban development of Rome from the earliest settlements in the late Bronze Age (ca. 1,000 BCE) to the depopulation of the city in the sixth century CE.



    Credits: 3
  
  • CLAS 3600 - Medieval Manuscripts at UVA


    An introduction to the study of medieval manuscripts through the holdings of the University of Virginia. Manuscripts will be studied from a variety of perspectives: the cultural context that produced them, their physical and visual form, and the history of their reception, from their creation to their current home in the Small Special Collections Library.



    Credits: 3
  
  • CLAS 4993 - Independent Study


    Independent Study in Classics.



    Credits: 3

Cognitive Science

  
  • COGS 3960 - Cognitive Science Research


    This course aims to provide faculty-supervised research experience. A faculty mentor should be identified before enrollment. S/U grading. May be repeated for credit. Prerequisites: Faculty supervisor permission.



    Credits: 3
  
  • COGS 4970 - Distinguished Major Thesis


    A two-semester course in which the student prepares a thesis under the supervision of a departmental faculty member. The thesis may be based on empirical research conducted by the student or a critical review or theoretical analysis of existing findings.



    Credits: 0
  
  • COGS 4980 - Distinguished Major Thesis


    A two-semester course in which the student prepares a thesis under the supervision of a departmental faculty member. The thesis may be based on empirical research conducted by the student or a critical review or theoretical analysis of existing findings.



    Credits: 6

College Advising Seminars

  
  • COLA 1500 - College Advising Seminars


    COLA courses are 1-credit seminars capped at 18 first-year students, all of whom are assigned to the instructor as advisees. They are topically focused on an area identified by the faculty member; they also include a significant advising component centered on undergraduate issues (e.g., choosing a major, study abroad opportunities, undergraduate research, etc.). For detailed descriptions see http://college.as.virginia.edu/COLA



    Credits: 1

College Art Scholars Seminar

  
  • CASS 1010 - College Art Scholars Seminar


    CASS 1010 is a required seminar class for first-year Art Scholars. Faculty from Music, Studio Art, Drama, and Dance, second through fourth-year Art Scholars, and others will share aspects of their personal research, thoughts about Arts at the University, practical applications of an Art Major after college, etc. Our cohort will also visit the Science Scholar cohort at least once during the semester to exchange ideas. Requisite: Instructor Permission



    Credits: 1
  
  • CASS 1011 - College Arts Scholars Discussion


    CASS 1011 is a discussion course for programmatic development, sharing ideas, and mentoring for first through fourth year Arts Scholars Prerequisite: Instructor Permission



    Credits: 1

College Science Scholars Seminar

  
  • HSCI 1010 - College Science Scholar Seminar I


    The seminar will introduce students to research in each of the seven UVa science departments (Astronomy, Biology, Chemistry, Environmental Science, Mathematics, Physics, and Psychology). The course will consist of weekly two-hour seminars held by science faculty members, and occasional field trips. Prerequisite: Member of the College Science Scholar Program.



    Credits: 2
  
  • HSCI 1011 - College Science Scholar Seminar II


    The seminar will introduce students to research in each of the seven UVa science departments (Astronomy, Biology, Chemistry, Environmental Science, Mathematics, Physics, and Psychology). The course will consist of weekly two-hour seminars held by science faculty members, and occasional field trips. Prerequisite: Member of the College Science Scholar Program.



    Credits: 2

Commerce

  
  • COMM 1100 - Understanding the World of Business


    A business course open to all non-commerce majors. Not appropriate for students who have taken COMM 1800. This course introduces the “language of business,” knowledge & skills in the areas of strategy, finance, accounting, & marketing. Ideal for students who wish to complement their coursework in other majors. We will use lecture & current events to develop critical thinking, problem solving, & analytical skills to address emergent business issues.



    Credits: 1 to 3
  
  • COMM 1800 - Foundations of Commerce


    The primary objective of this course is to provide a foundational overview of business, including the themes of the history of business, business and society, and innovation. The course will enable students to gage interest in business and prepare students for business-related education, jobs, and careers. THIS COURSE IS A PREREQUISITE FOR THE MCINTIRE SCHOOL OF COMMERCE.



    Credits: 3
  
  • COMM 2000 - Business Skills in Today’s Workplace


    Business Skills in Today’s Workplace



    Credits: 1 to 3
  
  • COMM 2010 - Introduction to Financial Accounting


    The initial focus is on how economic events are measured, classified and recorded, then students explore accounting issues for key business operating areas. Financial statements are studied to understand their content and uses. Course is delivered in an online format with no scheduled class meetings; students engage with all course content online. Faculty and teaching assistant support is provided via face-to-face and online interactions.



    Credits: 3
  
  • COMM 2020 - Introduction to Management Accounting


    A continuation of COMM 2010 that examines accounting’s problem-solving contributions to management. Emphasizes planning, control, performance measurement, cost behavior, ethics, and information for special decisions. Prerequisite: COMM 2010.



    Credits: 3
  
  • COMM 2600 - Leadership Across the Disciplines


    This course for 2nd year students examines leadership from different disciplinary perspectives, including commerce and a variety of liberal arts disciplines. The course will include guest speakers from different departments in the College and the Commerce School, and several outside speakers from the private and public sectors. Topics include, but are not limited to: civic responsibility; social activism; historical perspectives; transformational leadership; followership; problem solving and decision making; cultural factors; personal factors; power and influence; visionary leadership; ethics; and Presidential leadership. Throughout, three questions pertain: 1) Where are the opportunities for leadership? 2) How do leaders think? and 3) What do the best leaders do? This course serves as a stand-alone course and also as a prerequisite to advanced leadership courses. Students interested in taking the leadership curriculum-another three-hour course in the third year, followed by a six-hour, field-based independent study in a leadership role, will submit an application later in the semester. The course is not a prerequisite for the Commerce School, and does not fulfill any Commerce School requirements. Prerequisite: 2nd Year students Interested in Leadership.



    Credits: 3
  
  • COMM 2610 - StartUp


    Startup is a fourteen week course-plus-experience designed to provide students with not only the basic tools and vocabulary of new ventures, but also a sense of what it feels like to start, fund, and manage such ventures. The course, by was of in-class case discussions and mentored group projects, introduces students to a broad range of issues faced by founders and funders of both for-profit and non-profit ventures.



    Credits: 3
  
  • COMM 2730 - Personal Finance


    An introduction to personal finance, focusing on financial decision-making and financial wellbeing. Students will develop the knowledge and skills to analyze common financial situations and develop a financial plan. Topics include short-, intermediate-, and long-term planning; budgeting; taxes; credit; debt; insurance; stocks, bonds, and mutual funds; diversification; 401(k)s, IRAs, and HSAs. Prerequisite: Non-Commerce students, 4th Year.



    Credits: 3
  
  • COMM 3010 - Strategy and Systems


    Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain. Prerequisite: Third-year Commerce standing.



    Credits: 4
  
  • COMM 3020 - Behavioral Issues in Marketing and Management


    Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.



    Credits: 4
  
  • COMM 3030 - Quantitative and Financial Analysis


    Covers basic analytical tools used in marketing and finance. Introduces a disciplined problem-solving process to structure, analyze, and solve business problems that is used extensively in case discussions. Topics include marketing research; exploratory data analysis, financial statement analysis, basic stock and bond valuation, pro forma statement analysis, cash budgeting, capital budgeting, regression analysis, and analyzing risk and return. Excel is used extensively throughout this session. Prerequisite: Third-year Commerce standing.



    Credits: 4
  
  • COMM 3040 - Strategic Value Creation


    Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.



    Credits: 4.50
  
  • COMM 3041 - Strategic Value Creation - Study Abroad


    Course develops student understanding of corporate strategy & governance, & explains why value maximization provides a coherent framework for the firm’s merger & acquisition decisions.Course will develop student proficiency in using financial analytical techniques & consulting tools that can enhance firm performance. Course considers the organizational, cultural, & communication issues corporations face when making strategic valuation decisions. Prerequisite: Undergraduate Commerce Study Abroad students



    Credits: 3
  
  • COMM 3042 - Quantitative Analysis and Data Visualization-Study Abroad


    This course provides an overview of key tools necessary for making effective decisions. It includes a variety of topics that each emphasize the themes of quantitative analysis, data management, and data visualization. Course for Study Abroad students only.



    Credits: 1.50
  
  • COMM 3050 - Managerial Decision Making


    This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. .



    Credits: 4.50
  
  • COMM 3060 - Quantitative Analysis II


    This course equips students to test hypotheses & make inferences, build models to explain & forecast performance, & assess predictions under alternative scenarios. The interacting impacts of economic shifts, managerial changes, & global shocks are incorporated using nonlinear models that allow diminishing or increasing marginal responses. Cases enable students to apply modeling skills to diverse scenarios. Prerequisite: Third-year Commerce standing.



    Credits: 1.5
  
  • COMM 3101 - Accounting and Cost Perspectives


    The purpose of this course is to refresh your understanding of financial and managerial accounting. Financial accounting is concerned with providing relevant financial information to various external users while Managerial Cost accounting deals with the concepts and methods used to provide information to an organization’s internal users. Restricted to Ernst and Young YMP students



    Credits: 1 to 3
  
  • COMM 3110 - Intermediate Accounting I


    Intensive study of the generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations, and of the processes through which these principles evolve. Focuses on important areas in financial accounting, including accounting for leases, pensions, and income taxes. Prerequisite: COMM 2020 or instructor permission.



    Credits: 3
  
  • COMM 3111 - Financial Accounting Standards


    Financial Accounting Standards Prerequisite: Restricted to Ernst and Young YMP students



    Credits: 3
  
  • COMM 3115 - Intermediate Financial Accounting I and II


    Intensive study of generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations, and of the processes through which these principles evolve. Focuses on important areas in financial accounting, including accounting for leases, pensions, equities, and other financial instruments, asset impairment, long-term debt and income tax issues related to financial reporting. Restricted to Ernst and Young YMP students.



    Credits: 6
  
  • COMM 3120 - Intermediate Accounting II


    Continuation of COMM 3110, with emphasis on accounting for the equities of a firm’s investors and creditors. Continues to focus on financial accounting issues including financial instruments, asset impairment and long-term debt. Prerequisite: COMM 3110.



    Credits: 3
  
  • COMM 3141 - Strategic Cost Management


    This course provides an overview of accounting for business decisions from a strategic and organizational perspective. It introduces a broad overview of cost behaviors, budgeting and performance evaluation, and considers management accounting in a changing environment. This course provides a foundation for financial decision-making and analysis topics covered in future courses.Prerequisite: Comm 2020. Restricted to Ernst and Young YMP students



    Credits: 2
  
  • COMM 3200 - Project and Product Management


    This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course consists of seminars on roles of the product & project manager, managing innovation, selecting projects, stakeholder mgmt, team mgmt, schedule & time mgmt, risk mgmt, & on leading changes. Workshops on digital innovation, agile & waterfall methods.



    Credits: 3
  
  • COMM 3220 - Database Management Systems and Business Intelligence


    Provides an introduction to the management of database systems and how business intelligence can be used for competitive advantage. The course uses an applied, problem-based approach to teach students the fundamentals of relational systems including data models, database architectures, database manipulations (e.g., SQL), and BI tools. Prerequisite: Undergraduate Commerce or Instructor Permission



    Credits: 3
  
  • COMM 3310 - Fundamentals of Marketing


    Study of the business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. Prerequisite: ECON 2010, 2020.



    Credits: 3
  
  • COMM 3330 - Marketing Research Techniques


    The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.



    Credits: 3
  
  • COMM 3410 - Commercial Law I


    Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.



    Credits: 3
  
  • COMM 3420 - Commercial Law II


    Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper. Prerequisite: COMM 3410.



    Credits: 3
  
  • COMM 3600 - Principles and Practice in Arts Administration


    Principles and Practice in Arts Administration



    Credits: 3
  
  • COMM 3610 - Learning to Lead


    Learning to Lead



    Credits: 3
  
  • COMM 3720 - Intermediate Corporate Finance


    A rigorous introduction to the full field of finance. Students should gain an appreciation of the role of financial markets and institutions in our economy as well as an introduction to the responsibilities, concerns, and methods of analysis employed by corporate financial managers. We focus on the two fundamental aspects of financial decision-making: time value and risk (modern portfolio theory, the capital asset pricing model, and alternatives). The concepts of time value and risk are used to value the two basic financial assets, bonds and stocks, as well as real assets, investment projects, and companies. In addition, the course introduces derivative securities (options, futures) and discusses their application in a wide variety of settings (real options, contingent claims valuation of equity). The course also covers the theory and practice of capital structure decisions (Modigliani and Miller, taxes, bankruptcy costs, asymmetric information, agency) and dividend decisions. The course will include a thorough discussion of market efficiency and an introduction to the field of behavioral finance. A unifying theme of the course is how no-arbitrage conditions and the law of one price can be used to value most financial assets. The emphasis in this course (both in and out of class) will be on problem solving. Prerequisite: COMM 3010, 3020, and 3030.



    Credits: 3
  
  • COMM 3721 - Quantitative Finance


    Half the course is focused on fundamental programming concepts using Visual Basic (VBA) applied to financial models. The other half of the course covers option basics, pricing using both the Black-Scholes and binomial models, basic linear algebra concepts (matrices, inversion, solving systems of linear equations), derivative valuation using state prices and risk-neutral probabilities.



    Credits: 1.50
  
  • COMM 3790 - Venture Capital & Emerging Firms


    The course provides an overview of venture capital and it’s role/importance in financing early-stage companies. Students will utilize case studies, real world exercises, readings and outside speakers to gain both a macro (i.e., industry level) and a micro (i.e., professional practice) view into how venture capitalists search for, invest in, advise, and help scale ‘the next big thing.’



    Credits: 3
  
  • COMM 3791 - Financing New Ventures


    The course will examine the challenges, processes, and sources of financing for new ventures in the focused and engaging format of the January Term. Primarily from perspective of the entrepreneur or business owners through both empirical field research and analyses. It will explore the fit and viability of a venture’s maturity. The course will emphasize the integration of these financial concepts with entrepreneurial strategy.



    Credits: 3
  
  • COMM 3800 - Business, Government, and Society


    Reviews the ways in which business and government, particularly at the federal level, are related to each other and to society as a whole. Prerequisite: ECON 2010, 2020.



    Credits: 3
  
  • COMM 3810 - Business Ethics


    Examines major moral issues in contemporary business through the study and application of foundational concepts from philosophical ethics. Emphasizes directed discussion of case studies and readings from business and non-business literature.



    Credits: 3
  
  • COMM 3828 - Global Commerce in Context


    Regionally focused elective (beyond the Comm 3050 requirement) while studying abroad with one of McIntire’s global academic partners.



    Credits: 3
  
  • COMM 3845 - Foundations of International Business


    An introduction to the field of international business through an examination of the practice and theory of international business, focusing on managerial, operational, strategic, ethical, and environmental factors. The student develops an understanding of global trade theory and the various forms of global and regional economic integration; examines the major functions of managing an international business; becomes familiar with the instruments, procedures, and processes of international business; ascertains the modes of international market entry and foreign direct investment; generates an appreciation of the importance of culture on international business; and evaluates ethical issues in international business. Prerequisite: Non-Commerce students.



    Credits: 3
  
  • COMM 3880 - Global Sustainability


    This interdisciplinary course will explore the complex choices in environmental policy and management by examining and integrating three relevant perspectives: environmental science, ethics and economics. Environmental science provides a basic understanding of the impacts of human activities on the environment. Economic analysis focuses on the relevant benefits and costs. Ethics addresses the conflicts of values involved in decisions about the environment. The balancing of environmental and economic costs and benefits, coupled with human beliefs about what is ‘right’ or ‘wrong,’ is at the heart of the environmental decision-making process. The process is complex because it involves a diverse set of stakeholders with differing perspectives and objectives. A case study approach will be used to examine the wide range of scientific, historical, cultural, ethical and legal dimensions of environmental issues.



    Credits: 3
  
  • COMM 4150 - Introductory Auditing


    Includes the planning, processes (gathering evidence), & judgments required to render an opinion on an entity’s financial statements. Deals with evidence theory, risk identification & professional judgment. Audit methodology is examined through a study of auditing standards & the concepts & procedures developed to implement those standards. Other topics include professional ethics, auditors’ liability, internal control assessment, audit reports.



    Credits: 3
  
  • COMM 4193 - GCI: Special Topics in International Accounting in Ireland


    The role of accounting in international contexts will be explored, with the objective to help students become familiar with regulatory, cultural and business environment issues that affect and are affected by accounting and the accounting profession.Specific topics will vary from semester to semester, but the course will likely include an international travel component and interactions with many international parties.



    Credits: 3
  
  • COMM 4230 - Information Technology in Finance


    Comm 4230 covers practical uses of information technology in financial settings.  To learn valuable skills, you will build technologies to manage an online portfolio of stock and options worth $50m and design and code strategies to compete in the yearly McIntire Hedge Tournament. Through these activities you will gain an hands-on understanding of SQL, advanced Excel, and VBA/macros. More at http://webs.comm.virginia.edu/Grazioli/Comm4230.



    Credits: 3
  
  • COMM 4240 - Electronic Commerce and Web Analytics


    This course provides an overview of the concepts, technologies, and tools necessary for designing and implementing information systems that support electronic commerce and online analytics initiatives; including web development, web and social media analytics, online marketing tactics, Internet fraud detection, online security, and emerging Web 2.0 technologies. Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 4.50
  
  • COMM 4250 - Digital Innovation


    Digital innovation is transforming business. This course covers a portfolio of the most important and current emerging technologies: AI, machine learning, platforms, blockchain, design thinking, drones, internet of things, cloud, and more.  We discuss contemporary case studies and learn practical tools for analyzing digital innovation that will help you succeed at your next job or internship. More on http://webs.comm.virginia.edu/Grazioli/.



    Credits: 1.5 to 3
  
  • COMM 4251 - Digital Safari


    The primary focus of this course is comparing business models of technology firms in the Silicon Valley. To this end, the class will visit companies in a variety of technology-based industries during Spring Break.



    Credits: 1.50
  
  • COMM 4260 - Business Analytics


    Business analytics leverages the vast data resources available today to identify trends and patterns that are critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to practically apply analytics to real-world business decisions. Prerequisite: 4th Year Commerce Student or Instructor Permission



    Credits: 3
  
  • COMM 4261 - Big Data


    Course provides an overview of the 4Vs of Big Data:volume, variety, & veracity. Through a group project, labs,& individual exercises, students learn the important implications of the 4Vs for data in-rest & data in-motion. Students use Hadoop-based software packages such as IBM Infosphere to derive business insights from large quantities of search, clickstream,& social media content encompassing millions of structured & unstructructured documents.



    Credits: 1.50
  
  • COMM 4262 - Business System Dynamics


    Managers and consultants often must diagnose complex business problems using a range of critical thinking skills to understand how an organizations performance is related to structural choices and operating conditions. Business Systems Dynamics introduces students to simulation analysis, a powerful tool for building and testing models of organizations and their interactions with customers, competitors, and suppliers.



    Credits: 1.50
  
  • COMM 4290 - Selected Topics in Information Technology


    This course introduces students to contemporary concepts, methods, tools, and technologies necessary for collecting and examining various forms of structured and unstructured data and demonstrates how to practically apply analytics to real-world business decisions (e.g., identify trends and patterns that are critical to enhancing business performance). Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 3
  
  • COMM 4293 - GCI: IT Project Practicum in Argentina


    In this class you will practice international IT consulting. Working with your team & with the help of faculty & translators, you will propose solutions to real-world challenges experienced by winemaking companies in Mendoza, Argentina. Winemaking is a global business that fuels worldwide exports. You & your team will analyze problems, identify solutions, & present recommendations to real clients. Http://webs.comm.virginia.edu/Grazioli/Comm4293/



    Credits: 3
  
  • COMM 4300 - Brand Management


    Brand management is the process of developing and nurturing a brand while leveraging strong brands across line extensions and categories. This course exposes students to these and other contemporary challenges facing product and brand managers as they launch new products, create and maintain brand equity, and manage their product lines. Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 3
  
  • COMM 4310 - Global Marketing


    Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 3
  
  • COMM 4311 - Manufacturing in the Global Economy


    This course provides an understanding of the advanced manufacturing sector, the role of innovation in the economy and compares national industrial policy systems. The prevalence of complex product systems such as aircraft at the technological frontier will be explored. At the firm level case studies which will consider the globalization strategies of companies from the U.S., Brazil, Germany, and China. Prerequisite: 4th Year Commerce



    Credits: 3
  
  • COMM 4320 - Entertainment Marketing


    This course is designed to offer students important perspectives of Marketing Management for Entertainment Services. Entertainment services, encompassing motion pictures, television, broadcasting, publishing, music, sports, tourism, Internet, gaming, performing arts, and theme parks, are rapidly growing and taking a center stage in today’s service-driven economy. As the leading U.S. export category, they generate $500 billion worldwide. Entertainment services share several unique features, such as highly uncertain demand, short lifecycles, experiential nature, and sequential distribution. These features require in-depth understanding of the unique challenges and opportunities in managing their new product introductions, pricing, media planning and promotion, and distribution. This course will merge real-world knowledge of how various entertainment services operate, conceptual framework of marketing strategies, and hands-on analytical tools that aid practical decision making. The course is suitable for students who intend to pursue a career in the media, entertainment, or more generally, service industries; and for those who simply wish to gain a better understanding of marketing management for entertainment service industries in general.



    Credits: 3
  
  • COMM 4330 - Negotiating for Value


    Introduces students to the subject of negotiation by exposing them to various activities of negotiations such as: general tactics, preparation, promoting relationships, managing tension, creating and claiming value, and closing a negotiation. Case studies, supplemented by readings, will be used liberally and role-play from time to time will be used to demonstrate actual negotiating situations, simple, complex, and spontaneous.



    Credits: 3
  
  • COMM 4340 - Priniciples of Advertising


    This is a course designed to give the student a working knowledge of advertising. The course is targeted to students who want to understand the inter-workings of an advertising agency but do not want to pursue advertising as a career. It will develop the tools of advertising to sell goods and services as well as brand and image. Students will be expected to gain knowledge of the issues facing the advertising agency and clients of today. The course will slant toward the advertising agency side of the agency/client partnership. The topic of creativity will be discussed; however students will not be required to design final ads or write final copy in any other than an occasional assignment to conceptually highlight and describe the direction of their ideas. Emphasis will be on the understanding of the business of advertising and planning the advertising campaign. The overriding theme will be to demonstrate how advertising fits into integrated marketing communications. Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 3
  
  • COMM 4350 - Customer Analytics & Brand Strategy


    This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty. Prerequisite: 4th Year Commerce



    Credits: 3
  
  • COMM 4360 - Independent Study in Marketing Data and Analyses


    This course will have a strong marketing research quantitative analysis component to it, and will involve examining data from the UVa Admission Office. The course will have the following deliverables: meet with the client; determine the information sought within the confines of their data; obtain the data and organize data; analyze the data; prepare a written report; give a verbal presentation of the findings to the client. Prerequisites: Completion of COMM 3330, 3030, and 3060; SQL training (preferred); 4th Year Commerce, instructor permission.



    Credits: 3
  
  • COMM 4370 - Social Media Marketing Strategy & Analytics


    This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.



    Credits: 3
  
  • COMM 4371 - Advertising and Promotional Aspects of Marketing


    This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC).



    Credits: 3
  
  • COMM 4372 - Integrated Marketing Communications Campaigns


    This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition’s (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.



    Credits: 3
  
  • COMM 4373 - Advertising and Promotional Aspects of Marketing - Media Lab


    This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.



    Credits: 1.50
  
  • COMM 4374 - Integrated Marketing Communications Campaigns - Media Lab


    This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.



    Credits: 1.50
  
  • COMM 4380 - Consumer Behavior and Marketing Strategy


    This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 3
  
  • COMM 4393 - GCI: Consumers and Markets in India


    Seminar on issues currently drawing attention in the marketing literature and business community that affect marketing management. Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 3
  
  • COMM 4394 - GCI: Market Insights in China - Part I


    A Global Commerce Immersion course that blends relevant classroom discussions, executive presentations, and company visits to explore business, economics, culture, and context in China.



    Credits: 0
  
  • COMM 4395 - GCI: Market Insights in China - Part II


    This course blends relevant classroom discussions, executive presentations, company visits, & cultural experiences to explore business & culture in China. The 4-credit course begins in Charlottesville in spring semester with an exploration of key macro issues in China (Comm 4394) & then the class travels to several cities in China to meet with government officials & business leaders. Students must complete Comm 4394 before enrolling in Comm 4395. Prerequisite: COMM 4394



    Credits: 4
  
  • COMM 4441 - Tax Factors in Business Decisions


    Tax Factors in Business Decisions Prerequisite: Restricted to Ernst and Young YMP students



    Credits: 3
  
  • COMM 4450 - Federal Taxation


    Analyzes the federal income tax law and its application to business, investment, and personal transactions. Prerequisite: COMM 2020 or Instructor Permission.



    Credits: 3
  
  • COMM 4510 - Topics in Accounting


    Courses taught in the Accounting area.



    Credits: 3
  
  • COMM 4519 - Global Commerce Immersion: Topics in Accounting


    Global Commerce courses that count in the Accounting concentration.



    Credits: 3
  
  • COMM 4520 - Topics in Information Technology


    Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses. Prerequisite: 4th Year Commerce or instructor permission



    Credits: 1 to 3
  
  • COMM 4529 - Global Commerce Immersion: Topics in Information Technology


    Global Commerce courses that count in the Information Technology concentration.



    Credits: 3
  
  • COMM 4535 - Topics in Marketing


    Courses taught in the Marketing area. Prerequisite: 4th Year Commerce



    Credits: 3
  
  • COMM 4539 - Global Commerce Immersion: Topics in Marketing


    Global Commerce courses that count in the Marketing concentration.



    Credits: 3
  
  • COMM 4560 - Topics in Management


    Courses taught in the Management area. Prerequisite: 4th Year Commerce



    Credits: 3
  
  • COMM 4562 - Topics in Organizational Behavior


    Courses focusing on specific topics in organizational behavior - for example, Managing and Leading, or Managing the Knowledge-Based Organization. Prerequisite: Fourth-year Commerce standing or instructor permission.



    Credits: 3
  
  • COMM 4569 - Global Commerce Immersion: Topics in Management


    Global Commerce courses that count in the Management concentration.



    Credits: 3
  
  • COMM 4570 - Topics in Finance


    A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions or investment management. Prerequisite: Fourth-year Commerce standing and instructor permission.



    Credits: 3
  
  • COMM 4579 - Global Commerce Immersion: Topics in Finance


    Global Commerce courses that count in the Finance concentration.



    Credits: 3
  
  • COMM 4589 - Global Commerce Immersion: General Topics


    Global Commerce courses that do not count in any concentration.



    Credits: 3
  
  • COMM 4602 - Critical Thinking on Business Issues


    This seminar is designed to encourage students to think deeply about complex problems-a skill highly valued in the marketplace. Weekly discussions tackle topics such as low-wage workers, ignored costs of glob’zn, consumerism, impact of tech on thinking, race relations, tech & privacy, women’s images, welfare reform and immigration policy. The virtual seminar & blog will consist of students enrolled at UVa, JMU and GMU, via Cisco Telepresence.



    Credits: 3
  
  • COMM 4621 - Work Motivation and Strategic Performance Management


    This course focuses on the role of intrinsic and extrinsic rewards in work motivation and strategy implementation. Assignments and tasks focus on helping you understand your own values and personality and on gaining insight into how firms design, structure, and align goals and rewards to achieve desired strategic outcomes.



    Credits: 3
  
  • COMM 4622 - The High Performing Organization


    Knowledge has become one of the most important resources in the economy and assets within organizations. In all but the most rote forms of manufacturing and service work, organizations better able to creat and share knowledge are better performers. However, managing a knowledge-based enterprise requires more than just a distributed technology. Effective leaders in knowledge-intensive work must think about their organizations differently.



    Credits: 3
  
  • COMM 4623 - Leading Change


    In this course, students will study and participate in personal and organizational change processes. The objectives include enhancing personal capabilities and understanding for navigating change in our lives and developing insight and leadership skills for coping with, diagnosing, and managing organization-wide change.



    Credits: 3
 

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