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Undergraduate Record 2014-2015 [ARCHIVED RECORD]
Course Descriptions
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Classics |
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CLAS 3120 - Age of Alexander
Studies the times, person, accomplishments of Alexander the Great (356-323 b.c.), the literature, art, and architecture of the period, and the influence of Alexander on the development of Greek and Western culture. Readings from Plutarch, Arrian, Demosthenes, and poets and philosophers of the early Hellenistic period. For more details on this class, please visit the department website at http://www.virginia.edu/classics/.
Credits: 3
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CLAS 3130 - Age of Augustus
Studies the times, person, and accomplishments of the Roman Emperor Augustus (63 b.c.-14 a.d.), with special emphasis on the literature, art, architecture, and political developments of the period. Readings from Tacitus, Suetonius, and the poetry of Vergil, Horace, and Ovid. For more details on this class, please visit the department website at http://www.virginia.edu/classics/.
Credits: 3
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CLAS 3140 - Age of Augustine
Studies cultural developments in the fourth and fifth centuries, centering on St. Augustine and the literature of the period. Readings from such works as Augustine’s Confessions and City of God, Jerome’s letters, Cassian’s Conversations, Sulpicius Severus’ biography of St. Martin, and the poetry of Claudian and Prudentius. For more details on this class, please visit the department website at http://www.virginia.edu/classics/.
Credits: 3
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CLAS 3150 - Ancient Epic and Popular Culture
Reading of ancient epics (Homer’s “Illiad”. Apollonius of Rhodes “Argonautica” and Vergil’s “Aeneid”) in light of modern counterparts in various media, including Alan Moore’s graphic novel “Watchmen” and the rebotted “Battlestar Galactica”.
Credits: 3
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CLAS 3210 - Tragedy and Comedy
Analyzes readings in the tragic poets Aeschylus, Sophocles, Euripides, and Seneca; and the comic poets Aristophanes, Menander, Plautus, and Terence, together with ancient and modern discussions. For more details on this class, please visit the department website at http://www.virginia.edu/classics/.
Credits: 3
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CLAS 3250 - Ancient Greek Religion
An introduction to the religious beliefs, practices, and life of ancient Greeks of the classical period as they are found in literature, history, architecture, and art. For more details on this class, please visit the department website at http://www.virginia.edu/classics/. Prerequisite: Instructor permission.
Credits: 3
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CLAS 3300 - Introduction to Indo-european Linguistics
Languages as superficially different as English, Greek, Latin, and Sanskrit in fact all developed from a single “proto-language,” called Proto-Indo-European. This course will explore the following questions: What was this proto-language like? How do we know what it was like? By what processes did it develop into the various daughter languages? How can we trace words as diverse as wit, idea, video, and Veda back to a common source?
Credits: 3
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CLAS 3350 - Language and Literature of the Early Celts
This introduction to the Celtic inhabitants of Gaul and Britain unites two approaches, one literary, one linguistic. First, we will compare descriptions of the Celts found in Greek and Latin authors with readings of Celtic literature in translation, notably Ireland’s great prose epic, the Táin Bó Cúailnge. Second, we will explore how the Celtic languages work, focusing on the basics of Old Irish as well as touching on Middle Welsh and Gaulish.
Credits: 3
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CLAS 3400 - The City of Rome in Antiquity
This lecture course traces the urban development of Rome from the earliest settlements in the late Bronze Age (ca. 1,000 BCE) to the depopulation of the city in the sixth century CE.
Credits: 3
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CLAS 3600 - Medieval Manuscripts at UVA
An introduction to the study of medieval manuscripts through the holdings of the University of Virginia. Manuscripts will be studied from a variety of perspectives: the cultural context that produced them, their physical and visual form, and the history of their reception, from their creation to their current home in the Small Special Collections Library.
Credits: 3
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CLAS 4993 - Independent Study
Independent Study in Classics.
Credits: 3
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Cognitive Science |
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COGS 3960 - Cognitive Science Research
This course aims to provide faculty-supervised research experience. A faculty mentor should be identified before enrollment. S/U grading. May be repeated for credit. Prerequisites: Faculty supervisor permission.
Credits: 3
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COGS 4970 - Distinguished Major Thesis
A two-semester course in which the student prepares a thesis under the supervision of a departmental faculty member. The thesis may be based on empirical research conducted by the student or a critical review or theoretical analysis of existing findings.
Credits: 0
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COGS 4980 - Distinguished Major Thesis
A two-semester course in which the student prepares a thesis under the supervision of a departmental faculty member. The thesis may be based on empirical research conducted by the student or a critical review or theoretical analysis of existing findings.
Credits: 6
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College Advising Seminars |
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COLA 1500 - College Advising Seminars
COLA courses are 1-credit seminars capped at 18 first-year students, all of whom are assigned to the instructor as advisees. They are topically focused on an area identified by the faculty member; they also include a significant advising component centered on undergraduate issues (e.g., choosing a major, study abroad opportunities, undergraduate research, etc.). For detailed descriptions see http://college.artsandsciences.virginia.edu/COLA
Credits: 1
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College Art Scholars Seminar |
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CASS 1010 - College Art Scholars Seminar
CASS 1010 is a required seminar class for first-year Art Scholars. Faculty from Music, Studio Art, Drama, and Dance, second through fourth-year Art Scholars, and others will share aspects of their personal research, thoughts about Arts at the University, practical applications of an Art Major after college, etc. Our cohort will also visit the Science Scholar cohort at least once during the semester to exchange ideas. Requisite: Instructor Permission
Credits: 1
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CASS 1011 - College Arts Scholars Discussion
CASS 1011 is a discussion course for programmatic development, sharing ideas, and mentoring for first through fourth year Arts Scholars Prerequisite: Instructor Permission
Credits: 1
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College Science Scholars Seminar |
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HSCI 1010 - College Science Scholar Seminar I
The seminar will introduce students to research in each of the seven UVa science departments (Astronomy, Biology, Chemistry, Environmental Science, Mathematics, Physics, and Psychology). The course will consist of weekly two-hour seminars held by science faculty members, and occasional field trips. Prerequisite: Member of the College Science Scholar Program.
Credits: 2
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HSCI 1011 - College Science Scholar Seminar II
The seminar will introduce students to research in each of the seven UVa science departments (Astronomy, Biology, Chemistry, Environmental Science, Mathematics, Physics, and Psychology). The course will consist of weekly two-hour seminars held by science faculty members, and occasional field trips. Prerequisite: Member of the College Science Scholar Program.
Credits: 2
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Commerce |
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COMM 1800 - Making Business Work
A Commerce course designed for students without previous business courses. It introduces basic, useful, and useable concepts that under gird American business practice. Basic theory and skills in the areas of strategy, finance, accounting, and marketing will be covered. Lecture and case study approach will allow students to hone critical thinking, problem solving and analytical skills while addressing emergent issues in business practice.
Credits: 3
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COMM 2000 - Business Skills in Today’s Workplace
Business Skills in Today’s Workplace
Credits: 1
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COMM 2010 - Introduction to Financial Accounting
An introduction to the language of business for all University students. Initially, the focus is on the accounting system, which measures, classifies, and reports economic data. Financial statements are studied in depth to gain an understanding of their underlying assumptions, limitations, and the relationships between financial elements. Students then explore how the enterprise raises capital and invests it; accounting for key operating areas such as inventory, accounts receivable, and investments are studied in depth. Finally, parent-subsidiary relationships and consolidated financial statements are explored.
Credits: 3
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COMM 2020 - Introduction to Management Accounting
A continuation of COMM 2010 that examines accounting’s problem-solving contributions to management. Emphasizes planning, control, performance measurement, cost behavior, ethics, and information for special decisions. Prerequisite: COMM 2010.
Credits: 3
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COMM 2600 - Leadership Across the Disciplines
This course for 2nd year students examines leadership from different disciplinary perspectives, including commerce and a variety of liberal arts disciplines. The course will include guest speakers from different departments in the College and the Commerce School, and several outside speakers from the private and public sectors. Topics include, but are not limited to: civic responsibility; social activism; historical perspectives; transformational leadership; followership; problem solving and decision making; cultural factors; personal factors; power and influence; visionary leadership; ethics; and Presidential leadership. Throughout, three questions pertain: 1) Where are the opportunities for leadership? 2) How do leaders think? and 3) What do the best leaders do? This course serves as a stand-alone course and also as a prerequisite to advanced leadership courses. Students interested in taking the leadership curriculum-another three-hour course in the third year, followed by a six-hour, field-based independent study in a leadership role, will submit an application later in the semester. The course is cross-listed as SOC 2600. The course is not a prerequisite for the Commerce School, and does not fulfill any Commerce School requirements. Prerequisite: 2nd Year students Interested in Leadership.
Credits: 3
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COMM 2610 - StartUp
Startup is a fourteen week course-plus-experience designed to provide students with not only the basic tools and vocabulary of new ventures, but also a sense of what it feels like to start, fund, and manage such ventures. The course, by was of in-class case discussions and mentored group projects, introduces students to a broad range of issues faced by founders and funders of both for-profit and non-profit ventures. Cross-listed as ENGR 1559.
Credits: 3
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COMM 2730 - Personal Finance
A survey of contemporary wealth-enhancing strategies, such as best borrowing practices; investment alternatives for short-, medium- and long-term goals; and tax and timing considerations required in the general design of an investment portfolio throughout the individual’s life cycle. Guidelines are reviewed for insurance coverage and best investment management of stocks, bonds, and mutual funds. Current tax-deferred savings opportunities, such as 401(k)s and IRAs, are explored. Prerequisite: Non-Commerce students, 4th or 5th Year.
Credits: 3
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COMM 3000 - The Integrated Core Experience
Credits: 0
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COMM 3010 - Strategy and Systems
Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain. Prerequisite: Third-year Commerce standing.
Credits: 4
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COMM 3020 - Behavioral Issues in Marketing and Management
Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.
Credits: 4
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COMM 3030 - Quantitative and Financial Analysis
Covers basic analytical tools used in marketing and finance. Introduces a disciplined problem-solving process to structure, analyze, and solve business problems that is used extensively in case discussions. Topics include marketing research; exploratory data analysis, financial statement analysis, basic stock and bond valuation, pro forma statement analysis, cash budgeting, capital budgeting, regression analysis, and analyzing risk and return. Excel is used extensively throughout this session. Prerequisite: Third-year Commerce standing.
Credits: 4
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COMM 3040 - Strategic Value Creation
Course develops student understanding of corporate strategy & governance, & explains why value maximization provides a coherent framework for the firm’s merger & acquisition decisions.Course will develop student proficiency in using financial analytical techniques & consulting tools that can enhance firm performance. Course considers the organizational, cultural, & communication issues corporations face when making strategic valuation decisions. Prerequisite: Third-year Commerce standing.
Credits: 4.5
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COMM 3041 - Strategic Value Creation - Study Abroad
Course develops student understanding of corporate strategy & governance, & explains why value maximization provides a coherent framework for the firm’s merger & acquisition decisions.Course will develop student proficiency in using financial analytical techniques & consulting tools that can enhance firm performance. Course considers the organizational, cultural, & communication issues corporations face when making strategic valuation decisions. Prerequisite: Undergraduate Commerce Study Abroad students
Credits: 3
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COMM 3042 - Strategic Value Creation - Study Abroad
This course equips students to test hypotheses & make inferences, build models to explain & forecast performance, & assess predictions under alternative scenarios. The interacting impacts of economic shifts, managerial changes, & global shocks are incorporated using nonlinear models that allow diminishing or increasing marginal responses. Cases enable students to apply modeling skills to diverse scenarios. Course for Study Abroad students only
Credits: 1
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COMM 3050 - Entry Strategies in Emerging Markets
Course examines global corporate entrepreneurship & the processes through which established companies identify, launch,& manage the entry of existing products into geographic markets in which the companies do not currently compete. Through a major integrative project, students apply competencies gained through the Integrative Core Experience to the development of entry strategies in emerging markets. Prerequisite: Third-year Commerce standing.
Credits: 3
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COMM 3060 - Quantitative Analysis II
This course equips students to test hypotheses & make inferences, build models to explain & forecast performance, & assess predictions under alternative scenarios. The interacting impacts of economic shifts, managerial changes, & global shocks are incorporated using nonlinear models that allow diminishing or increasing marginal responses. Cases enable students to apply modeling skills to diverse scenarios. Prerequisite: Third-year Commerce standing.
Credits: 1.5
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COMM 3101 - Accounting and Cost Perspectives
The purpose of this course is to refresh your understanding of financial and managerial accounting. Financial accounting is concerned with providing relevant financial information to various external users while Managerial Cost accounting deals with the concepts and methods used to provide information to an organization’s internal users. Restricted to Ernst and Young YMP students
Credits: 1 to 3
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COMM 3110 - Intermediate Accounting I
Intensive study of the generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations, and of the processes through which these principles evolve. Focuses on important areas in financial accounting, including accounting for leases, pensions, and income taxes. Prerequisite: COMM 2020 or instructor permission.
Credits: 3
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COMM 3111 - Financial Accounting Standards
Financial Accounting Standards Prerequisite: Restricted to Ernst and Young YMP students
Credits: 3
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COMM 3115 - Intermediate Financial Accounting I and II
Intensive study of generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations, and of the processes through which these principles evolve. Focuses on important areas in financial accounting, including accounting for leases, pensions, equities, and other financial instruments, asset impairment, long-term debt and income tax issues related to financial reporting. Restricted to Ernst and Young YMP students.
Credits: 6
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COMM 3120 - Intermediate Accounting II
Continuation of COMM 3110, with emphasis on accounting for the equities of a firm’s investors and creditors. Continues to focus on financial accounting issues including financial instruments, asset impairment and long-term debt. Prerequisite: COMM 3110.
Credits: 3
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COMM 3141 - Strategic Cost Management
This course provides an overview of accounting for business decisions from a strategic and organizational perspective. It introduces a broad overview of cost behaviors, budgeting and performance evaluation, and considers management accounting in a changing environment. This course provides a foundation for financial decision-making and analysis topics covered in future courses.Prerequisite: Comm 2020. Restricted to Ernst and Young YMP students
Credits: 2
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COMM 3200 - Project Management
The primary objective of this course is to provide a blend of theoretical knowledge and practical skills necessary for the effective management of projects. To this end, the course consists of seminars on such topics as planning, stakeholder management, team management, risk management, measuring project value, and leading change; workshops on estimation, scheduling and negotiation; and tutorials on project management tools and techniques. Prerequisite: Undergraduate Commerce or Instructor Permission
Credits: 3
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COMM 3220 - Database Management Systems and Business Intelligence
Provides an introduction to the management of database systems and how business intelligence can be used for competitive advantage. The course uses an applied, problem-based approach to teach students the fundamentals of relational systems including data models, database architectures, database manipulations (e.g., SQL), and BI tools. Prerequisite: Undergraduate Commerce or Instructor Permission
Credits: 3
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COMM 3310 - Fundamentals of Marketing
Study of the business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of client behavior, marketing practices, environmental factors, ethical issues, and global relationships in marketing. Prerequisite: ECON 2010, 2020.
Credits: 3
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COMM 3330 - Marketing Research Techniques
The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.
Credits: 3
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COMM 3410 - Commercial Law I
Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.
Credits: 3
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COMM 3420 - Commercial Law II
Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper. Prerequisite: COMM 3410.
Credits: 3
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COMM 3600 - Principles and Practice in Arts Administration
Principles and Practice in Arts Administration
Credits: 3
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COMM 3610 - Learning to Lead
Learning to Lead
Credits: 3
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COMM 3720 - Intermediate Corporate Finance
A rigorous introduction to the full field of finance. Students should gain an appreciation of the role of financial markets and institutions in our economy as well as an introduction to the responsibilities, concerns, and methods of analysis employed by corporate financial managers. We focus on the two fundamental aspects of financial decision-making: time value and risk (modern portfolio theory, the capital asset pricing model, and alternatives). The concepts of time value and risk are used to value the two basic financial assets, bonds and stocks, as well as real assets, investment projects, and companies. In addition, the course introduces derivative securities (options, futures) and discusses their application in a wide variety of settings (real options, contingent claims valuation of equity). The course also covers the theory and practice of capital structure decisions (Modigliani and Miller, taxes, bankruptcy costs, asymmetric information, agency) and dividend decisions. The course will include a thorough discussion of market efficiency and an introduction to the field of behavioral finance. A unifying theme of the course is how no-arbitrage conditions and the law of one price can be used to value most financial assets. The emphasis in this course (both in and out of class) will be on problem solving. Prerequisite: COMM 3010, 3020, and 3030.
Credits: 3
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COMM 3721 - Quantitative Finance
Half the course is focused on fundamental programming concepts using Visual Basic (VBA) applied to financial models. The other half of the course covers option basics, pricing using both the Black-Scholes and binomial models, basic linear algebra concepts (matrices, inversion, solving systems of linear equations), derivative valuation using state prices and risk-neutral probabilities.
Credits: 1
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COMM 3790 - Venture Capital and the Emerging Firm
Examines the financial concerns of small firms (under $50 million) through empirical field research. Under instructor supervision, student teams collect and analyze case descriptions of actual business problems and decisions. Prerequisite: COMM 3030, 3040, 3050, or instructor permission.
Credits: 3
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COMM 3791 - Financing New Ventures
The course will examine the challenges, processes, and sources of financing for new ventures in the focused and engaging format of the January Term. Primarily from perspective of the entrepreneur or business owners through both empirical field research and analyses. It will explore the fit and viability of a venture’s maturity. The course will emphasize the integration of these financial concepts with entrepreneurial strategy.
Credits: 3
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COMM 3800 - Business, Government, and Society
Reviews the ways in which business and government, particularly at the federal level, are related to each other and to society as a whole. Prerequisite: ECON 2010, 2020.
Credits: 3
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COMM 3810 - Business Ethics
Examines major moral issues in contemporary business through the study and application of foundational concepts from philosophical ethics. Emphasizes directed discussion of case studies and readings from business and non-business literature.
Credits: 3
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COMM 3828 - Global Commerce in Context
Regionally focused elective (beyond the Comm 3050 requirement) while studying abroad with one of McIntire’s global academic partners.
Credits: 3
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COMM 3845 - Foundations of International Business
An introduction to the field of international business through an examination of the practice and theory of international business, focusing on managerial, operational, strategic, ethical, and environmental factors. The student develops an understanding of global trade theory and the various forms of global and regional economic integration; examines the major functions of managing an international business; becomes familiar with the instruments, procedures, and processes of international business; ascertains the modes of international market entry and foreign direct investment; generates an appreciation of the importance of culture on international business; and evaluates ethical issues in international business. Prerequisite: Non-Commerce students.
Credits: 3
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COMM 3880 - Global Sustainability
This interdisciplinary course will explore the complex choices in environmental policy and management by examining and integrating three relevant perspectives: environmental science, ethics and economics. Environmental science provides a basic understanding of the impacts of human activities on the environment. Economic analysis focuses on the relevant benefits and costs. Ethics addresses the conflicts of values involved in decisions about the environment. The balancing of environmental and economic costs and benefits, coupled with human beliefs about what is ‘right’ or ‘wrong,’ is at the heart of the environmental decision-making process. The process is complex because it involves a diverse set of stakeholders with differing perspectives and objectives. A case study approach will be used to examine the wide range of scientific, historical, cultural, ethical and legal dimensions of environmental issues.
Credits: 3
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COMM 4193 - GCI: Special Topics in International Accounting in Ireland
The role of accounting in international contexts will be explored, with the objective to help students become familiar with regulatory, cultural and business environment issues that affect and are affected by accounting and the accounting profession.Specific topics will vary from semester to semester, but the course will likely include an international travel component and interactions with many international parties.
Credits: 3
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COMM 4199 - Global Commerce Immersion: Topics in Accounting
Global Commerce courses that count in the Accounting concentration.
Credits: 3
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COMM 4230 - Information Technology in Finance
This class aims at giving you a competitive advantage in your next IT, Finance or Accounting job. You will learn commercial-grade IT tools and techniques commonly used in business organizations (e.g., advanced excel, SQL, accessing and manipulating information in enterprise databases). By the end of the class, you will be able to tell an exciting story about your participation in the yearly McIntire Hedge Tournament.
Credits: 3
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COMM 4240 - Electronic Commerce and Web Analytics
This course provides an overview of the concepts, technologies, and tools necessary for designing and implementing information systems that support electronic commerce and online analytics initiatives; including web development, web and social media analytics, online marketing tactics, Internet fraud detection, online security, and emerging Web 2.0 technologies. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 4.5
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COMM 4250 - Digital Innovation
We will examine state-of-the-art innovations in many industries. We will focus on understanding what these innovations are, & how they generate business value. You will learn practical tools to analyze innovation such as hype cycles & business models. Working both individually & as a team you will be engaged in radically reinventing common consumer or business experiences (e.g. watching TV, going to a restaurant, answering email).
Prerequisite: 4th Year Commerce Student or Instructor Permission
Credits: 1.50
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COMM 4260 - Business Analytics
Business analytics leverages the vast data resources available today to identify trends and patterns that are critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to practically apply analytics to real-world business decisions. Prerequisite: 4th Year Commerce Student or Instructor Permission
Credits: 3
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COMM 4290 - Selected Topics in Information Technology
This course introduces students to contemporary concepts, methods, tools, and technologies necessary for collecting and examining various forms of structured and unstructured data and demonstrates how to practically apply analytics to real-world business decisions (e.g., identify trends and patterns that are critical to enhancing business performance). Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 3
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COMM 4293 - GCI: IT Project Practicum in Argentina
Provides a comprehensive application of the concepts, methodologies, tools, and techniques necessary for the analysis and design of business systems. Students gain hands-on consulting experience in a real world project setting.
Credits: 3
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COMM 4299 - Global Commerce Immersion: Topics in Information Technology
Global Commerce courses that count in the Information Technology concentration.
Credits: 3
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COMM 4300 - Brand Management
Brand management is the process of developing and nurturing a brand while leveraging strong brands across line extensions and categories. This course exposes students to these and other contemporary challenges facing product and brand managers as they launch new products, create and maintain brand equity, and manage their product lines. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 3
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COMM 4310 - Global Marketing
Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 3
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COMM 4311 - Manufacturing in the Global Economy
This course provides an understanding of the advanced manufacturing sector, the role of innovation in the economy and compares national industrial policy systems. The prevalence of complex product systems such as aircraft at the technological frontier will be explored. At the firm level case studies which will consider the globalization strategies of companies from the U.S., Brazil, Germany, and China. Prerequisite: 4th Year Commerce
Credits: 3
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COMM 4320 - Entertainment Marketing
This course is designed to offer students important perspectives of Marketing Management for Entertainment Services. Entertainment services, encompassing motion pictures, television, broadcasting, publishing, music, sports, tourism, Internet, gaming, performing arts, and theme parks, are rapidly growing and taking a center stage in today’s service-driven economy. As the leading U.S. export category, they generate $500 billion worldwide. Entertainment services share several unique features, such as highly uncertain demand, short lifecycles, experiential nature, and sequential distribution. These features require in-depth understanding of the unique challenges and opportunities in managing their new product introductions, pricing, media planning and promotion, and distribution. This course will merge real-world knowledge of how various entertainment services operate, conceptual framework of marketing strategies, and hands-on analytical tools that aid practical decision making. The course is suitable for students who intend to pursue a career in the media, entertainment, or more generally, service industries; and for those who simply wish to gain a better understanding of marketing management for entertainment service industries in general.
Credits: 3
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COMM 4330 - Negotiating for Value
Introduces students to the subject of negotiation by exposing them to various activities of negotiations such as: general tactics, preparation, promoting relationships, managing tension, creating and claiming value, and closing a negotiation. Case studies, supplemented by readings, will be used liberally and role-play from time to time will be used to demonstrate actual negotiating situations, simple, complex, and spontaneous.
Credits: 3
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COMM 4340 - Priniciples of Advertising
This is a course designed to give the student a working knowledge of advertising. The course is targeted to students who want to understand the inter-workings of an advertising agency but do not want to pursue advertising as a career. It will develop the tools of advertising to sell goods and services as well as brand and image. Students will be expected to gain knowledge of the issues facing the advertising agency and clients of today. The course will slant toward the advertising agency side of the agency/client partnership. The topic of creativity will be discussed; however students will not be required to design final ads or write final copy in any other than an occasional assignment to conceptually highlight and describe the direction of their ideas. Emphasis will be on the understanding of the business of advertising and planning the advertising campaign. The overriding theme will be to demonstrate how advertising fits into integrated marketing communications. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 3
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COMM 4350 - Customer Analytics & Brand Strategy
This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.
Prerequisite: 4th Year Commerce
Credits: 3
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COMM 4360 - Independent Study in Marketing Data and Analyses
This course will have a strong marketing research quantitative analysis component to it, and will involve examining data from the UVa Admission Office. The course will have the following deliverables: meet with the client; determine the information sought within the confines of their data; obtain the data and organize data; analyze the data; prepare a written report; give a verbal presentation of the findings to the client. Prerequisites: Completion of COMM 3330, 3030, and 3060; SQL training (preferred); 4th Year Commerce, instructor permission.
Credits: 3
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COMM 4371 - Promotional Aspects of Marketing
This course is designed to introduce you to the field of advertising and integrated marketing communications. The emphasis in this course will be on the role of integrated advertising and promotion in the marketing communications program of an organization. As with any specialized field of marketing, we will analyze how this area of advertising and promotion fits into the overall marketing process. Our major thrust will be to study how various factors (creative, media, etc.) should be considered in planning, developing, and implementing advertising and promotional campaigns and marketing programs. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 4.5
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COMM 4372 - Advertising Campaigns
This course is designed to allow students to analyze integrated marketing communication campaigns. In addition, this course will take a critical look at strategic decisions associated with media choice as part of any integrated communication plan. The course will be taught utilizing industry experts to present via teleconferencing. Students will work on the National AAF case competition and develop a selling strategy, creative development, and media analysis. Prerequisite: COMM 4371 and instructor permission.
Credits: 4.5
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COMM 4380 - Consumer Behavior and Marketing Strategy
This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 3
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COMM 4393 - GCI: Consumers and Markets in India
Seminar on issues currently drawing attention in the marketing literature and business community that affect marketing management. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 1 to 3
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COMM 4394 - GCI: Market Insights in China - Part I
A Global Commerce Immersion course that blends relevant classroom discussions, executive presentations, and company visits to explore business, economics, culture, and context in China.
Credits: 0
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COMM 4395 - GCI: Market Insights in China - Part II
This course blends relevant classroom discussions, executive presentations, company visits, & cultural experiences to explore business & culture in China. The 4-credit course begins in Charlottesville in spring semester with an exploration of key macro issues in China (Comm 4394) & then the class travels to several cities in China to meet with government officials & business leaders. Students must complete Comm 4394 before enrolling in Comm 4395.
Credits: 4
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COMM 4399 - Global Commerce Immersion: Topics in Marketing
Global Commerce courses that count in the Marketing concentration.
Credits: 3
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COMM 4441 - Tax Factors in Business Decisions
Tax Factors in Business Decisions Prerequisite: Restricted to Ernst and Young YMP students
Credits: 3
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COMM 4510 - Topics in Accounting
Courses taught in the Accounting area.
Credits: 3
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COMM 4520 - Topics in Information Technology
Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses. Prerequisite: 4th Year Commerce or instructor permission
Credits: 1 to 3
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COMM 4535 - Topics in Marketing
Courses taught in the Marketing area. Prerequisite: 4th Year Commerce
Credits: 3
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COMM 4560 - Topics in Management
Courses taught in the Management area. Prerequisite: 4th Year Commerce
Credits: 3
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COMM 4562 - Topics in Organizational Behavior
Courses focusing on specific topics in organizational behavior - for example, Managing and Leading, or Managing the Knowledge-Based Organization. Prerequisite: Fourth-year Commerce standing or instructor permission.
Credits: 3
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COMM 4570 - Topics in Finance
A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions or investment management. Prerequisite: Fourth-year Commerce standing and instructor permission.
Credits: 3
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COMM 4602 - Critical Thinking on Business Issues
This seminar is designed to encourage students to think deeply about complex problems-a skill highly valued in the marketplace. Weekly discussions tackle topics such as low-wage workers, ignored costs of glob’zn, consumerism, impact of tech on thinking, race relations, tech & privacy, women’s images, welfare reform and immigration policy. The virtual seminar & blog will consist of students enrolled at UVa, JMU and GMU, via Cisco Telepresence.
Credits: 3
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COMM 4621 - Managing and Leading
This course focuses on leadership from a managerial perspective trying to understand what it is, what factors contribute to doing it effectively, and whether you can develop your promise as a leader. The goals of this course are to: a) give you a richer understanding of what managerial leadership involves; b) help you formulate your own model of leadership; and c) give you some feedback about your own leadership characteristics and skills. Prerequisites: Fourth Year Commerce standing.
Credits: 3
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COMM 4622 - The High Performing Organization
Knowledge has become one of the most important resources in the economy and assets within organizations. In all but the most rote forms of manufacturing and service work, organizations better able to creat and share knowledge are better performers. However, managing a knowledge-based enterprise requires more than just a distributed technology. Effective leaders in knowledge-intensive work must think about their organizations differently.
Credits: 3
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COMM 4623 - Leading Change
In this course, students will study and participate in personal and organizational change processes. The objectives include enhancing personal capabilities and understanding for navigating change in our lives and developing insight and leadership skills for coping with, diagnosing, and managing organization-wide change.
Credits: 3
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COMM 4640 - Advanced Managerial Communication
Develops writing and speaking skills while increasing student understanding of how managers communicate with diverse audiences. Covers communication with the public, investors, and employees. Special topics will include media relations, communication ethics, and crisis communications. Students practice for communication events such as speaking at a press conference, briefing a small group, telling professional anecdotes, and preparing for a media interview.
Credits: 3
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COMM 4641 - Public Speaking & Persuasion
The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.
Credits: 3
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COMM 4642 - Communication Strategies/Business Professionals
Participants will sharpen speaking & writing skills for professional situations. Students will learn strategies for structuring & delivering persuasive material for a variety of target audiences. Topics will include communication challenges in a global workplace, emerging communication technologies, industry specific communications, & integrated communication strategies across multiple mediums, including Facebook & Twitter.
Credits: 3
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COMM 4643 - Advanced Business Speaking
COMM 4643 increases students’ comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.
Credits: 3
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COMM 4650 - Business,Politics&Culture in the European Union
This class looks at the origins, development, and current institutions of the European Union. The focus is on the environment in which business operates, cultural differences, and the emerging issues of regulation. The European Union is the most developed of the regional trading groups but has always had a somewhat different purpose. Antitrust, banking regulation, and response to economic crisis are some of the major topics considered.
Credits: 3
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